Who owns Social CRM? This debate continues to divide opinion, but I believe it is the wrong question. Ownership is not the issue, and only echoes the ‘who owns social media’ tedium, which I have ranted about for longer than I care to remember. The social media ownership debate has been perpetuated by a range [...]
Guest bloggers
The 1992 vision of Mondo 2000 was right and wrong, but also true
I picked up my copy of Mondo 2000 – User’s guide to a new edge (Thames and Hudson 1992) the other day. What an optimistic and anarchic place the soon-to-be digital world was then, and indeed for the next few years. Fax machines were vogue, mobile phones were still big and barely anyone was using [...]
What can agencies learn from REAL people?
* This is a guest blog from Roger Warner, Managing Director of social media agency C&M Advertising legend Bill Bernbach and footballing philosophy legend Socrates figured out that there’s a lot of value to be had in asking real people real questions. We’ve been doing quite a lot of it lately at C&M via our [...]
Why Klout is a flawed model
In the 80s and early 90s, journalists on pop magazines (myself included) were driven by who was going to be attaining what position on next week’s charts. We would have an idea as the midweek positions came in. The current positions and the future positions helped us think about which pop stars to put on [...]
