Apple

Little Grey Cells #1… marketing is about selling with wit, humour and style

Regular Monty’s Outlook contributor Tim Healey catches up with Richard Hall, best-selling author of business books that have beenpublished in 24 countries. Q. We’ve had the Arab spring – is this a marketing spring? A. If you mean by ‘this; that the rules been rewritten and we are experiencing seismic change? Then, yes, it’s a [...]

This is not Mobile World Congress… I drive a car favourited by lesbians

A funny thing happened to me on the way to a Barcelona trade show this week when I was informed that the scruffy Subaru Outlook station wagon I drive is a favourite among Lesbians. Naturally that is something that I thought I would never write and naturally I was loth to search for the term [...]

London games start-up hits paydirt with Smash Cops iOS racing game

Five ex-PlayStation developers who set up a start-up studio in London’s Shoreditch last year have struck gold with their new iOS racing game Smash Cops. The game launched in the iTunes App Store a week ago after receiving critical acclaim from influential review sites such as Pocket Gamer and EuroGamer and is now at No [...]

Steve Jobs couldn’t light an iPad candle to Bob Dylan

The dust has settled, the iPad candles have tapered out and a-man-who-employed-more-creative-people-to-put-his-ideas-into-action has gone away; away to a most uncertain fate. Yes, Steve Jobs is dead. He once called death a great invention. Hopefully he is still of that view, but none of us know. I searched in vain for an ironic tribute in UK [...]

Pariahs in Palo Alto don’t pick up an Apple

Some years ago when I was lost in the world I worked as a ‘volunteer’ on a moshav in the Negev Desert where I was responsible not for picking peppers, but for planting them. All the farmers on the moshav were fascists and terrified of frost. If the night temperature fell below freezing point, the [...]