The alliterative headline to this piece was one I submitted for my latest article on TechCrunch and was somewhat prosaically replaced with ‘The limits of social influence? Big Ben is influential on… drugs’. Still you can’t win them all and while the piece was all about the so-called measurement of influence through social networks, it [...]
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What can agencies learn from REAL people?
* This is a guest blog from Roger Warner, Managing Director of social media agency C&M Advertising legend Bill Bernbach and footballing philosophy legend Socrates figured out that there’s a lot of value to be had in asking real people real questions. We’ve been doing quite a lot of it lately at C&M via our [...]
