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Why buy a lottery ticket if Twitter and Sixth Story can do it for you?

UK creative agency Sixth Story has come up with a different approach to social media by promising to share in their ‘Lotto win’ with anybody who engages with them on Twitter. All ‘Tweeps’ have to do is RT @sixth_story including an image and using the hash tag #comingupsixes and they’ll be in it to win [...]

Athletes should stick to getting fitter, not Twitter

Since he signed his five-year contract at Liverpool football club in 2007, Ryan Babel has spent more time warming his Dutch bottom on the bench rather than playing for his team. Used as an ‘impact player’ who comes on as a substitute and occasionally changes a game, he has made more impact on Twitter than [...]