Regular Monty’s Outlook contributor Tim Healey catches up with Richard Hall, best-selling author of business books that have beenpublished in 24 countries. Q. We’ve had the Arab spring – is this a marketing spring? A. If you mean by ‘this; that the rules been rewritten and we are experiencing seismic change? Then, yes, it’s a [...]
marketing
Social CRM: Stop thinking about ownership and start thinking about culture change
Who owns Social CRM? This debate continues to divide opinion, but I believe it is the wrong question. Ownership is not the issue, and only echoes the ‘who owns social media’ tedium, which I have ranted about for longer than I care to remember. The social media ownership debate has been perpetuated by a range [...]
What happens in a Swedish digital prison, stays in a Swedish prison
I think I’m going to explode. To paraphrase Bob Dylan, I can’t see, I can’t hear, my head is busted, stomach cracked, feet splintered, I am bald, naked… lucky to be alive though. That’s where so-called modern travelling gets you. Two weeks ago it was Ghana for a long weekend, then up at 5am to [...]
