Who owns Social CRM? This debate continues to divide opinion, but I believe it is the wrong question. Ownership is not the issue, and only echoes the ‘who owns social media’ tedium, which I have ranted about for longer than I care to remember. The social media ownership debate has been perpetuated by a range [...]
PR
Pariahs in Palo Alto don’t pick up an Apple
Some years ago when I was lost in the world I worked as a ‘volunteer’ on a moshav in the Negev Desert where I was responsible not for picking peppers, but for planting them. All the farmers on the moshav were fascists and terrified of frost. If the night temperature fell below freezing point, the [...]
