Who owns Social CRM? This debate continues to divide opinion, but I believe it is the wrong question. Ownership is not the issue, and only echoes the ‘who owns social media’ tedium, which I have ranted about for longer than I care to remember. The social media ownership debate has been perpetuated by a range [...]
social media
Why Klout is a flawed model
In the 80s and early 90s, journalists on pop magazines (myself included) were driven by who was going to be attaining what position on next week’s charts. We would have an idea as the midweek positions came in. The current positions and the future positions helped us think about which pop stars to put on [...]
In the land of the blind law the one-eye social media is king
GUEST AUTHOR Steve Masters provides online publishing and marketing consultancy to SMEs in a number of countries, mostly the UK and Portugal. Will social media kill off lawyers? That’s the question we should consider after a number of high profile gaffes by big brand owners, who have tried to protect their image by calling in [...]
Facebook foreplay leads not to satisfactory climax
Facebook could be confused with the manual that comes with a new mobile/car/robot. There’s so much it can do but most people are so happy that the bloody thing works they never look under the SIM/bonnet/metal testicles. Believe me, it’s better that way. Over the past 12 months I’ve spent more time with Facebook than [...]
Smartphone killed the video camera star
Earlier this week I did something I haven’t done for around three years and for the salacious among you I am talking about cameras and not anything else, you filthy-minded creatures. Yes, I used a camera. Not an old Olympus SR or a wonderful Leica, but just a bog-standard digital camera as we lit the [...]
YouTube unveils its new superhero, a bullied Australian student
Earlier this week so-called graphic footage emerged of an Australian 16-year-old fighting back against a bully after being repeatedly punched in the face. The video was filmed by the bully’s consorts and it seems the bullying of this boy was an everyday occurence. It was only when the ‘victim’ threw his tormentor to the ground [...]
Pariahs in Palo Alto don’t pick up an Apple
Some years ago when I was lost in the world I worked as a ‘volunteer’ on a moshav in the Negev Desert where I was responsible not for picking peppers, but for planting them. All the farmers on the moshav were fascists and terrified of frost. If the night temperature fell below freezing point, the [...]
